If money is a bit tight, or you are just starting out, then making full use of tools freely available on the web is a MUST.
There are plenty of FREE tools out there, you just have know where to look.
Overture’s Keyword Selector Tool ( Visit inventory.overture.com/d/searchinventory/suggestion )
One of the first things you need to do with every online project is to find out how many people are searching for that topic. Overture, now owned by yahoo, gives us this great little tool that shows how many people searched for a particular topic in the previous 30 days, as well as what keywords they used to do that search..
A site well worth book marking.
Blogger – Google Own Blogging Service ( http://www.blogger.com )
Blogger is very easy to use, and if used the correct way can be a great way to get newly developed sites indexed by the search engines.
You can setup as many blogs as you wish post as often as you wish, and say almost anything you want.
Web Site Code checker ( http://validator.w3.org )
These days it’s very easy to quickly put up a website using your favorite WYSIWYG HTML editor, but sometimes they can generate absolutely nasty web code, that can make search engines almost choke just trying to read your site.
Just because internet explorer displays the site OK, doesn’t mean that the search engines can read your site properly.
So make sure every HTML page you put up on the web is 100%b HTML clean and correct.
Not only will the search engines love you, but so will your bank balance.
Steve’s Templates – Free Web Templates ( http://www.steves-templates.com )
Steve’s templates provide a whole suite of free web templates that you can import into your HTML editor and edit to fir your website. The template found here are very professional and they cover both personal and business style templates.
SEOPEN.com ( http://www.seopen.com ) This site is a platform for free search engine optimisation tools. It also offers a great little FIREFOX plug-in that allows you to access all the SEO Tools on the site, simply by right clicking on your mouse whilst using FIREFOX.
It allows you to find all sorts of information about a site, such as: -WHOIS Information -How many back links the site has -The Keyword Density on the Page -Page Size Checker -HTML validator (uses validator.w3.org see above) -Check a sites robots.txt
Plus a lot more… If you use FireFox then get this plug-in, I can’t live without it any more.
If you don’t use FIREFOX then go to http://www.mozilla.com/ and start using it… It’s the BEST!!
Open Office ( http://www.OpenOffice.org )
Let me quote directly from their website “OpenOffice.org is a multiplatform and multilingual office suite and an open-source project. Compatible with all other major office suites, the product is free to download, use, and distribute.” Basically Open Office is a FREE alternative to Microsoft Office. It can read and write most if not all the standard Office files.
The aspect I like about it is that its built in word processor (write) can load Microsoft Word documents and then you can save them as standard PDF documents.
This means that you can create your own e-books and reports without having to buy expensive PDF creators. Give it a go… It’s well worth while.
All of the tools I mentioned above are absolutely FREE.
I use almost all of them on a daily basis, so don’t waste your hard earned money on expensive tools, use these FREE one.
Bruce Hearder owns and run http://WebsiteSecrets101.com
Signup for the WebSiteSecrets101 newsletter, and learn the tricks webmasters use on their sites.